Can you have a fashion show with models looking incomplete? I don’t think so. In addition to the clothes, styles must be complete with watches when merited. The latest Fashion Week saw designer Michael Bastian choosing Piaget as the watch brand of choice for his models while displaying his Spring men’s fashion collection.
Michael Bastion styles were sporty and casual with an emphasis on youthful looks. He specifically wanted the matched timepieces to be sophisticated, but share in the sporty outgoing nature of the outfits. He worked closely with Piaget to choose the right timepieces that included the Polo FortyFive (three hand and chronograph versions – with black and white dials), the Protocole XXL square watch, an Altiplano Double Jeu with two watch faces, and two vintage 18k gold Piaget watches.
Piaget of course is thrilled to be working with the important fashion brand as it means excellent exposure for the brand’s watches “in action,” as opposed to just sitting inside of a pretty display case. Reportedly the collaboration worked so well for the two involved, that Piaget and Michael Bastion will work together again for the designer’s Fall fashion show.